Avere una buona collezione di libri da dove attingere è fondamentale.

Eccovi un buon elenco. Divertitevi. 

– Don’t Make Me Think: A Common Sense Approach to Web Usability di Steve Krug

– Web Analytics 2.0 di Avinash Kaushik

– The Art of SEO di Enge, Spencer, Stricchiola e Rand Fishkin

– An Introduction to Search Engines and Web Navigation di Mark Levene

– SEO Made Simple di Michael H. Fleischner

– Social Media Marketing: An Hour a Day di Dave Evans

– Landing Page Optimization di Rich Page, Tim Ash, Maura Ginty

– Website Optimization: Speed, Search Engine and Conversion Rate Secrets di Andrew B. King

– Conversation Marketing di Ian Lurie

– Marketing in the Age of Google di Vanessa Fox

– Inbound Marketing: Get Found Using Google, Social Media, and Blogs di Halligan, Shah, Scott

– Search Engine Optimization (SEO) Secrets di Danny Dover

– Advanced Google AdWords di Brad Geddes

– Search Engine Optimization for Flash di Todd Perkins

– Search Engines, Link Analysis, and User’s Web Behavior: A Unifying Web di George Meghabghab, Abraham Kandel

– Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques di Marty Weintraub

– Social Media Metrics Secrets di John Lovett

– SEO Warrior: Essential Techniques for Increasing Web Visibility di John I Jerkovic